Got it Sorted.
Sorted are Europe’s largest social media cooking channel providing regular video recipes and advice on skills and techniques, all served with a healthy dose of entertainment. With over 1.5 million subscribers, Sorted wanted to release a range of products that subscribers could purchase in order to use whilst following along with their online recipes. They also wanted to build on their success and capture cooking enthusiasts by offering a professional range of cooking products at an affordable price.
In order to create engagement between the online only business and bridge the gap between a tangible product and non tangible site a Magnetic QR strip was designed that would allow consumers access to hundreds of free online recipes. With the strip accompanying each product bought the consumer could keep the QR at handy places in the kitchen, on a cooker hood or fridge door, and when looking to be inspired for what to cook they could scan the code to find inspiration on the sortedfood site.