Adding a splash of colour.
The brief called for the naming and creation of a brand identity for a range of multi coloured silicone cookware products. In order to add perceived value and desirability to the product each item was characterised by the use of a speech bubble stating “I’m a ....” incorporated onto the packaging using personification as a unique marketing tool.
The brand featured the tagline “Add a touch of Zing to your cooking and a splash of colour to your kitchen”. Packaging was designed, from hanging sleeves and cards to acetate packs and colour boxes with cutaways. The speech bubble acted as the brands visual device with the tone of voice matching the personable, friendly character of the brand.