A tradition of Partick, reimagined.

A tradition
of Partick, reimagined.


Deoch an Dorus

Brand Identity
Print Design
Exterior Design

Artwork & Production

Deoch an Dorus (Gaelic for ‘one for the road’) is a traditional bar based in the Partick area of Glasgow. With the introduction of craft beers and a variety of new spirits including a huge range of gins and whiskies, the business was looking to expand its customer base to include a 'trendier' demographic whilst being careful not to alienate its long-standing clientele.

Stckmn was commissioned to reimagine the bar from the ground up. From a new coat of arms, brand identity with assets, to customer touchpoints including coasters, bar runners, menus and marketing materials. A redesign of the exterior of the bar including signage, window graphics and concept for staff uniforms was also produced.

With the promise of a great atmosphere, quality food, and a selection of local drinks, Deoch an Dorus adopted the ‘Tradition of Partick’. The area has a long tradition of conviviality, in the 1800’s it served as a stopover for drovers traveling from the West Highlands to Glasgow. There’s an old tale that a group of esteemed Glaswegians who visited the area every Saturday to be fed roast duck and drink local brews formed ‘The Duck Club of Partick’. According to folklore, the ducks grew fat, succulent, and perhaps most importantly, slow, due to a combination of opportunistic thievery and the poorly guarded grain mills bordering the Kelvin. It seemed only fitting that the duck, grain, and ale should remain a feature within the coat of arms to celebrate these traditions.

DAD website case study assets-09
DAD website case study assets-10
DAD website case study assets-03
DAD website case study assets-02
DAD website case study assets-08
CM00871-2 copy
_MG_7182 edit
DAD website case study assets-06
DAD website case study assets-05.2
Rustic wooden signboard mockup at a restaurant
Gold picture frame mockup transparent png

Client Comments

Laura O'Hare - Owner

“We were looking to refresh our logos and change the window designs of our pub. We met up with Chris who immediately got what we were trying to achieve. We ended up with a fantastic new look and along with some newly designed menus the pub got a whole new feel. Wouldn’t hesitate in recommending or using Chris again.”

“Chris was given the challenging brief of creating a range of artwork for tools and assets to communicate the key messages for our varied portfolio of brands. Having worked with Chris before, we knew that he would create designs rooted in our strategy, with purpose and meaning that would really bring our brand stories to life. We are delighted with the final results and would highly recommend Chris.”