A truckload of prizes for a special door-to-door delivery.
A truckload of prizes for a special door-to-door delivery.
A truckload of prizes for a special door-to-door delivery.
A truckload of prizes for a special door-to-door delivery.
Services
Composite Imagery
3D Modelling / Rendering
Retouching
Art Direction
Credits
Photography provided by PPL
Two years of People's Postcode Lottery Festive campaigns. Working closely with the internal creative team, a number of campaign visuals and photographic assets were produced to be used across digital and print media.
'Biggest Ever Postcode Millions' Campaign
Two main hero images were the focus of the campaign; a collage style street scene depicting brand ambassador Jason Donovan, the winners, 3D graphics and a brand wrapped haulage truck. The other; an action shot of the truck travelling through a rural landscape on its way to surprise the winning street.
'Is Your Door In The Draw?' Campaign
Creation of a range of front door scenes at night, depicting various style house facades to represent the variety of demographics who play the lottery. The scenes where used as backplates in the creation of printed and digital OOH ads with celebrities such as Emma Willis, Stephen Mulhern, George Clarke, and Jamie Redknapp being placed in front of the doors.
Each scene was formed by digitally combining studio imagery and stock photography to produce a set of hyper-realistic visuals. The prize amount was modelled in a 3D software before applying materials and rendered lighting to create the final graphic. Winter details such as snow and festive decor were added in post production along with colour grade and overall enhancement to achieve the final look.
The scenes were used across a variety of collateral, from printed mailers, to website and social media headers, with the highlight of it appearing on the big screens at Piccadilly Circus in London. Having each of the scenes elements as separate parts allowed for items to be repositioned and moved accordingly for different resolutions, formats and artworking ratios.
£16.9 Million Collage Campaign Image
Video showing layer breakdown
Close up details
TV Spot
£16.9 Million Truck Campaign Image
Video showing layer breakdown
Close up details
Gold 3D graphics
A total of 1200+ individual photoshop layers, across 150+ groups were required to create the five campaign visuals.
Fairy lights, fake snow, decorations and light sparks where among the 650 layers combined to create the festive campaign scenes.
Fairy lights, fake snow, decorations and light sparks where among the 650 layers combined to create the festive campaign scenes.
Video showing layer breakdown
'Is Your Door In The Draw?' Campaign Imagery
'Is Your Door In The Draw?' Campaign Imagery
The scenes were used across a variety of marketing collateral, from printed mailers, social media posts and the PPL website. Large format OOH ads appeared nationwide with DOOH appearing on the screens at Piccadilly Circus in London.
Fairy lights, fake snow, decorations and light sparks where among the 650 layers combined to create the festive campaign scenes.
Fairy lights, fake snow, decorations and light sparks where among the 650 layers combined to create the festive campaign scenes.
DOOH on the big screens at Piccadilly Circus (©the7stars media agency)
DOOH on the big screens at Piccadilly Circus (©the7stars media agency)
Photo (©Curious Productions)
Photo (©Curious Productions)
Client Comments
Thomas Murphy | Studio Manager