I recently had the chance to share a few thoughts on the future of packaging with Packaging Unboxd, a brilliant online channel hosted by Evelio Mattos. He reached out to see if I’d contribute to his Netflix-style packaging insights video series, and of course, I was more than happy to get involved.

Each episode features quick 1–2 minute clips from creatives around the world, all weighing in on a specific packaging theme.

The first episode dives into Packaging Trends for 2025, and I talked about sustainable packaging.
Check it out HERE.

Episode two is all about common packaging mistakes and pet peeves. I shared some ideas on how brands can steer clear of clichés and stand out on the shelf. You can watch that one HERE.

Evelio’s Youtube Channel is packed with helpful, no-fluff videos mixing real-world advice with great stories, well worth a watch whether you’re just starting out or have years of packaging under your belt. Or if podcasts are more your thing, definitely give Packaging Unboxd Podcast a listen.

Big thanks again to Evelio for the invite, it was a real pleasure to be part of it.